When you push your workout to the absolute limit, words of encouragement can help you break through the exhaustion to take one more step, lift or rep than you ever did before.  These words may come from the voice in your head or a voice in your ear. Thanks to a new line of motivational workout apparel by IAMMAI (pronounced "I am I"), inspiration can also be found right in the mirror.



IAMMAI clothing is a line of sleek, comfortable, athletic apparel for men and women: tanks, tees, hoodies, tops and pants made in Los Angeles from an environmentally responsible blend of soft organic cotton and recycled soda bottles. Each piece offers an inspirational word, phrase or mantra, printed in reverse, so when you look in the mirror while exercising, it speaks directly to you. “I Am Powerful,” “I Am Love,” and “I Will Persist Until I Succeed” are among the line’s most popular messages. 



“I and Am are two of the most powerful words in language, any language,” says Andrew Gallery, the entrepreneur and designer behind IAMMAI. “The words command attention, action and results. When followed by another word or phrase, the sentence becomes an instant declaration: a commitment to yourself.”

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“I AM” also stands for Inspiration, Action and Motivation. A Palindrome, IAMMAI reads the same with a mirror or without, delivering an empowering message no matter how you look at it.